Sales of traditional gold jewellery is rising among young Chinese consumers. Photo: Winson Wong
Sales of traditional gold jewellery is rising among young Chinese consumers. Photo: Winson Wong
Commodities

Chinese gold jewellery sales shine amid demand for traditional designs and national pride among young consumers

  • Demand for gold jewellery doubled in the first half of 2021 on the back of rising popularity among buyers in the 20s and 30s
  • China’s heritage gold market, which requires intricate craftsmanship, to reach US$15 billion by 2024, says World Gold Council

Sales of traditional gold jewellery is rising among young Chinese consumers. Photo: Winson Wong
Sales of traditional gold jewellery is rising among young Chinese consumers. Photo: Winson Wong
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