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Microsoft opens flagship China online store on Alibaba's Tmall.com
Microsoft, the world's largest software company, has expanded its product offering to include its own Surface media tablet and Windows-based personal computers and smartphones from brand-name manufacturers.
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The American giant Microsoft is sharpening its focus on e-commerce in China, with the opening yesterday of its flagship mainland online store on Alibaba Group's Tmall.com
Kevin Eagan, the vice-president of e-commerce for Microsoft Retail Stores, said: "Microsoft sees great potential in China's e-commerce market."
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Microsoft has set up a dedicated team on the mainland to oversee offers and promotions based on local consumer needs and preferences. Initially, more than 50 software and hardware products, including related technical support services, will be available at its flagship store on Tmall.com The established online store on Tmall.com that offers computer accessories such as keyboards through Microsoft resellers will continue to operate.
Tmall.com's president, Daniel Zhang, said: "Chinese consumers' appetite for brand-name, quality products is surging and they are increasingly making purchase decisions based on experience, value, and service quality."
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Zhang said he expected the collaboration with Microsoft, which has long relied on traditional retail sales, would "further streamline the divide between offline and online retail offering". He said: "We look forward to engaging in an even deeper strategic co-operation model with Microsoft."
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