Hong Kong's advertising market posted a 12 per cent year-on-year gain in April despite reduced spending by some key industries.
Media-monitoring firm admanGo yesterday said in a report that advertising expenditure last month advanced to HK$3.37 billion from HK$3 billion a year earlier, even as campaigns for the food, entertainment, retail as well as jewellery, watch and luxury product categories slowed.
"Without festive holidays to boost sales, advertisers spent less on launching campaigns during April," admanGo's director of sales and marketing, Jennifer Ma, said. But other industries such as the cosmetics and skincare segment apparently boosted marketing initiatives.
For the four months to March, advertising spending climbed to HK$13 billion from HK$11.6 billion the previous year.
Television, newspapers, magazines, outdoor media and radio cornered 92 per cent of the advertising campaigns last month.
"Newspapers stood out with a 20 per cent year-on-year increase [in advertising sales], the highest among traditional media," Ma said.