Apple recruits fashion executive for special projects
Apple is hiring Paul Deneve, the former chief executive of luxury fashion house Yves St Laurent, to work on special projects. While Apple has traditionally promoted from within, the move shows that chief executive Tim Cook is looking outside the company to fill some senior roles.
Apple is hiring Paul Deneve, the former chief executive of luxury fashion house Yves St Laurent, to work on special projects.
Deneve returns to the iPhone maker after working for Apple in Europe during the 1990s. He was also chief executive of Lanvin and Nina Ricci before joining Yves St Laurent.
While Apple has traditionally promoted from within, the move shows that chief executive Tim Cook is looking outside the company to fill some senior roles. Apple is also hiring Hulu executive Pete Distad to help with talks to acquire content for Apple TV, said two people familiar with the hire.
Deneve is not the only fashion executive within Apple's corporate ranks. Mickey Drexler, the chairman and chief executive of J Crew, is on Apple's board. Cook is a director at Nike.
"We're thrilled to welcome Paul Deneve to Apple," the company said in a statement. "He'll be working on special projects as a vice-president reporting directly to Tim Cook."
The jobs in high fashion give Deneve experience selling products at a premium price. A pair of women's shoes from Yves St Laurent cost US$625 or more, while a leather jacket from its permanent collection is more than US$5,000, according to its website.
