
Time Warner said it named a new chief executive to head its magazine titles People, Sports Illustrated and Time, which will soon be separated from the media conglomerate.
It tapped Joseph Ripp, a former Time Inc and AOL executive, to become chief executive effective September.
Time Warner intends to spin off the magazine unit Time Inc into an independent publicly traded company around the end of this year.
Ripp, 62, is currently the chief executive of business marketing company OneSource Information Services. He replaces Laura Lang who previously said she was leaving the company. Ripp is the third chief executive of Time since 2011.
“My plan is to reignite the spark of Time Inc,” said Ripp in an interview with Reuters on Monday. “Millions of companies across the US would die for the assets that Time Inc has.”
Time’s separation comes as magazines have been hit with challenges as people choose to read more on smart phones and tablets. Compounding the problem is the drop in print ads across the industry as advertisers shift dollars to digital products.