Facebook to spur more digital advertising in Hong Kong

The mobile phone maker said the Xperia vaulted to the top of the best-selling Android smartphones in Hong Kong about three weeks after the campaign was started, driven by the interest generated on Facebook.

"We reached 3.5 million Facebook users within three weeks. It proves that quality content on social media is an effective way for a brand to engage consumers and achieve good business results," said Michelle Au, Sony Mobile's general manager for Hong Kong and Taiwan operations.

Facebook, which has more than 1 million active advertisers worldwide, aims to step up development of online and mobile marketing campaigns in Hong Kong, where it estimates more than 60 per cent of the population access the social network each month.

Jayne Leung Yau-mui, the director for North Asia at Facebook, said: "We see a lot of opportunities to work with advertisers in Hong Kong. Mobile is a big trend."

That optimism stems from Facebook's strong market penetration in the city, which made it the biggest social network used in Hong Kong. Its internal estimates show about 4.3 million active monthly users as of June 30, of which about 3.5 million accessed the social network on their smartphones and media tablets.