Mary Kay's chief executive K.K. Chua says mainland customers have become more demanding, vocal and confident in what they want in the past five years. Photo: David Wong

Mary Kay sells the beauty of culture

Through building its brand and holding classes on skin care, cosmetics giant shows how the direct-selling model can survive in digital age

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Mary Kay's chief executive K.K. Chua says mainland customers have become more demanding, vocal and confident in what they want in the past five years. Photo: David Wong
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