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Fuji Xerox, the printer and document-processing giant, plans to generate about US$1 billion of its total revenue annually from China in the next five years, as the company grows sales in more cities across the mainland.

"There is a very fast pace of urbanisation in China," Masataka Jo, the chairman of Fuji Xerox (China), told the South China Morning Post. "That's why we see a lot of opportunities and have kept investing in the market, despite the economic slowdown."

Tokyo-based Fuji Xerox, a joint venture between Fujifilm Holdings in Japan and Xerox in the United States, derives about 6 per cent of its overall business from the mainland, Hong Kong and Macau.

The company posted revenue of 1 trillion yen (HK$78.9 billion) in its fiscal year ended March, with Japan accounting for 57 per cent of total sales.

Jo, who is also president of Greater China operations at Fuji Xerox, said the "strong urbanisation initiative means that we can gain more customers" over the long term in the world's second-largest economy.

Fuji Xerox plans to add up to 25 per cent more staff in sales and marketing operations each year to address untapped market segments on the mainland and keep pace with the central government's urban development programme.