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HTC slips into red as sales tumble

Microsoft also in talks to add Windows to Android phones made by Taiwanese firm

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Despite award-winning smartphones, HTC is finding it hard to keep up with its nemeses Samsung and Apple. Photo: Reuters
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Taiwan's HTC slid into the red for the first time in the third quarter, with sales hit hard by fierce competition in the smartphone market, supply-chain constraints and internal turmoil.

Underscoring a dramatic decline for a company that boasts award-winning smartphones but has failed to develop a durable brand of handsets, it posted an operating loss of NT$3.5 billion (HK$918.6 million) as sales for the quarter tumbled by a third from a year earlier.

The losses were wider than expected and most analysts said the immediate future looked bleak.

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"Fundamentally, there are a lot of things that need to be fixed," said Laura Chen at BNP Paribas, adding that the firm needed to work on marketing, supply-chain management and streaming its product line. "No sign of recovery anytime soon."

At a net level, HTC booked a loss of NT$2.97 billion, bigger than an expected loss of NT$1.8 billion, according to Thomson Reuters SmartEstimates. That compares with a net profit of NT$3.9 billion last year.

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But after sliding in early trade, HTC shares rebounded to trade up 1.5 per cent yesterday, boosted in part by a note from Fubon Securities citing the possibility of the company teaming with a mainland IT manufacturer either through a potential co-operation deal or merger.

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