November 11, which is also referred to as the "Double 11" shopping festival, has become the most important date for e-commerce players on the mainland. Photo: Thomas Yau November 11, which is also referred to as the "Double 11" shopping festival, has become the most important date for e-commerce players on the mainland. Photo: Thomas Yau
November 11, which is also referred to as the "Double 11" shopping festival, has become the most important date for e-commerce players on the mainland. Photo: Thomas Yau
Alibaba

Alibaba poised for record sales on China's biggest shopping day

November 11 marks the biggest online shopping day of the year when the mainland's top players offer discounts to mobile and social media users

Topic |   Alibaba
November 11, which is also referred to as the "Double 11" shopping festival, has become the most important date for e-commerce players on the mainland. Photo: Thomas Yau November 11, which is also referred to as the "Double 11" shopping festival, has become the most important date for e-commerce players on the mainland. Photo: Thomas Yau
November 11, which is also referred to as the "Double 11" shopping festival, has become the most important date for e-commerce players on the mainland. Photo: Thomas Yau
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