Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures
Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures
Tencent

WeChat helps Tencent make over HK$637m in Single's Day sales

An integrated sales campaign that let smartphone users purchase goods via WeChat helped Tencent's profits on China's biggest online sales day

Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures
Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures
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