Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures
Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures
Business /  Companies

WeChat helps Tencent make over HK$637m in Single's Day sales

An integrated sales campaign that let smartphone users purchase goods via WeChat helped Tencent's profits on China's biggest online sales day

Topic |   Tencent
Jeremy Blum
Jeremy Blum

Updated: 7:39pm, 13 Nov, 2013

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Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures
Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures
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