Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures
WeChat helps Tencent make over HK$637m in Single's Day sales
An integrated sales campaign that let smartphone users purchase goods via WeChat helped Tencent's profits on China's biggest online sales day
Tencent allowed 51buy customers to purchase products through their WeChat accounts for the first time. Photo: SCMP Pictures