The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li
The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li
Business /  Companies

Bright ad ideas lost in multimedia gaps

While crossover of various channels is the way to go for HK advertisers, insufficient infrastructure will hamper the integration of these platforms

Anita Lam

Updated: 12:45pm, 17 Dec, 2013

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The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li
The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li
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