The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li
The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li

Bright ad ideas lost in multimedia gaps

While crossover of various channels is the way to go for HK advertisers, insufficient infrastructure will hamper the integration of these platforms

The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li
The crossover of various advertising media is slowly taking shape in Hong Kong with the growing use of QR code. Photo: Warton Li
READ FULL ARTICLE