Karen Chan Ka-yin is vice-president of marketing and business development at kitchen and bathroom cabinetry and household appliances firm German Pool. She is also the daughter of the company's founder, Edward Chan Kwok-man.
Originally we sold boilers and water heaters to corporate customers such as developers and dealers and had limited contact with end-users. Expanding into the kitchen cabinetry and household appliances business was a natural step for us as people only need to buy one high-quality boiler in their lifetime. As a business, we also need to make sure we have continual sales.
The kitchen is something that is essential for every household. We began with kitchen cabinetry and expanded into rangehoods and then lifestyle appliances and housewares. We focus on healthy, DIY cooking with friends and family and tell people you can easily make healthy food yourself.