My Love from the Star was a huge hit in China, leading to surging sales of products featured in the television show. Photo: SCMP Pictures My Love from the Star was a huge hit in China, leading to surging sales of products featured in the television show. Photo: SCMP Pictures
My Love from the Star was a huge hit in China, leading to surging sales of products featured in the television show. Photo: SCMP Pictures

South Korean TV dramas exploit success to push products across Asia

Companies paying huge amounts for product placement on TV shows to boost sales in Asia

My Love from the Star was a huge hit in China, leading to surging sales of products featured in the television show. Photo: SCMP Pictures My Love from the Star was a huge hit in China, leading to surging sales of products featured in the television show. Photo: SCMP Pictures
My Love from the Star was a huge hit in China, leading to surging sales of products featured in the television show. Photo: SCMP Pictures
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