Advertisement
BusinessCompanies

Hong Kong's competition regulator faces challenges in supermarket sector

Hopes are high for HK's competition law but its enforcers will have much to do when probing a murky world of supermarket pricing

Reading Time:5 minutes
Why you can trust SCMP
ParknShop and Wellcome account for up to 75 per cent of the grocery store market in Hong Kong. Photo: Reuters
Benjamin Robertson

Ahead of next year's long-awaited competition law, food industry insiders describe a sector where prices are controlled and shenanigans commonplace as suppliers and supermarkets jostle for margin and market share in the fight over who fills your shopping basket.

The dominance of two companies in the supermarket industry - Dairy Farm International Holdings and AS Watson Group - has long concerned consumer rights advocates. Last year, the industry was the subject of a Consumer Council investigation.

Is [near identical pricing] a pure coincidence or a tacit agreement not to compete?
MARK WILLIAMS, LEGAL EXPERT

Several suppliers explained how in-store prices are regulated.

Advertisement

Larger supermarkets monitor prices at competitors and if they see a supplier's product selling cheaper elsewhere, depending on the contract terms, they can claim the difference back.

"For example, one litre of milk, if Dairy Farm sells it at HK$17 and maybe 759 [Store] sells it at HK$15, Dairy Farm has the right to charge the HK$2 per pack back to the supplier," said Ringo Wong, a director at Wilson Fine Foods, a division of Wilson International Frozen Foods (HK), the city's largest privately owned food supplier.

Advertisement

Supermarkets rarely enforced this provision, said two suppliers, but it gave them the upper hand during negotiations, and it put the onus on suppliers, rather than supermarkets, to control prices.

Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x