Lamborghini sees strong Chinese demand for its new 'supercar'
Italian luxury carmaker says it has already received 300 orders for its latest supercar
Automobili Lamborghini is experiencing strong demand for its new supercar across the mainland and expects sales to pick up this year despite the crackdown on lavish spending.
President and chief executive Stephan Winkelmann said the Italian luxury carmaker had already received 300 orders for the entry-level Huracan LP 610-4 from the mainland, Hong Kong and Taiwan.
The first customers will receive their cars this month. The company has received almost 3,000 orders globally for the car, which debuted at the Geneva Motor Show in March.
Winkelmann was in Hong Kong on Monday for the local launch of the Huracan, which bears a price tag of just under HK$4 million, including tax.
The upbeat forecast may come as a surprise.
Lamborghini produces only two models: the flagship 12-cylinder Aventador and the 10-cylinder Huracan. The Huracan replaces the Gallardo, which finished production at the end of last year, leaving Lamborghini with a single model in its showrooms for more than half a year. For this reason, Winkelmann was reluctant to reveal the company's sales target for this year.
"We have sales targets; we will do better than last year in terms of the total number of cars sold. And also in China we will do better than in 2013," he said.