Zara operates 456 stores on the mainland, but its two-year-old Zara.cn is not even among the mainland's 10,000 most popular web destinations. Photo: Bloomberg Zara operates 456 stores on the mainland, but its two-year-old Zara.cn is not even among the mainland's 10,000 most popular web destinations. Photo: Bloomberg
Zara operates 456 stores on the mainland, but its two-year-old Zara.cn is not even among the mainland's 10,000 most popular web destinations. Photo: Bloomberg

Zara to open store on Tmall to boost growth in China

Spanish brand ceding web control and share of profits to Alibaba in targeting the wider audience of China's biggest online retail operator

Zara operates 456 stores on the mainland, but its two-year-old Zara.cn is not even among the mainland's 10,000 most popular web destinations. Photo: Bloomberg Zara operates 456 stores on the mainland, but its two-year-old Zara.cn is not even among the mainland's 10,000 most popular web destinations. Photo: Bloomberg
Zara operates 456 stores on the mainland, but its two-year-old Zara.cn is not even among the mainland's 10,000 most popular web destinations. Photo: Bloomberg
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