Apple hooks buyers and lures them into repeat purchases. Photo: AP Apple hooks buyers and lures them into repeat purchases. Photo: AP
Apple hooks buyers and lures them into repeat purchases. Photo: AP
Stephen Vines
Opinion

Opinion

The View by Stephen Vines

'Bait and hook' still a classic strategy for most businesses

Concept still applicable to a variety of marketing strategies because what people think about a product is often more important than the product

Apple hooks buyers and lures them into repeat purchases. Photo: AP Apple hooks buyers and lures them into repeat purchases. Photo: AP
Apple hooks buyers and lures them into repeat purchases. Photo: AP
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Stephen Vines

Stephen Vines

Stephen Vines is a Hong Kong based writer and journalist. He has worked in Asia for The Guardian‚ The Daily Telegraph‚ and The Independent‚ and was a consultant editor for The Asia Times.