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Success beyond the classroom for language school founder

In a classic rags to riches tale, the founder of New Oriental, Michael Yu has ventured into online learning with a dream to open a university

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Michael Yu (centre) with New Oriental executives at the NYSE.
Benjamin Robertson

When discussing his journey from a leaky classroom in Beijing's northern suburbs to the owner of the mainland's largest private education company, Michael Yu Minhong likes to evoke a fellow wanderer: the camel.

"A career is like a desert. I am constantly searching for an oasis. [To find it,] you need perseverance, a sense of orientation and you can't be too hasty," he once told Forbes magazine.

A tall, lanky figure in person, with thin-rimmed glasses and a bookish demeanour, Yu still wears the part of the school room teacher years after making a fortune, estimated at US$952 million by Forbes, as the founder of New York-listed New Oriental Education & Technology Group.
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That first classroom seems a long way away. New Oriental now has more than 700 schools and English language centres in 50 mainland cities teaching over 2.5 million high-school and university students. Net revenues hit US$1.1 billion last year, with year-on-year growth averaging 31.9 per cent over the past four years.

The son of a carpenter, Yu grew up in the countryside. Though education was his escape from poverty, he lost his first job as a teacher at Peking University in 1993 after school administrators discovered he was teaching on the side, a business Yu started in the hope of making enough money to study in the United States.

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His teaching methods had proved so popular he had more than 100 students turn up for off-campus classes. "I was punished and lost face," Yu said.

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