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Printer giant Fuji Xerox nears China sales milestone on services push

Printer giant looks to exploit growth potential in the country by boosting the enterprise services push as it nears the US$1b annual revenue goal

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Fuji Xerox president Tadahito Yamamoto says the company remains quite weak in terms of market share on the mainland. Photo: Paul Yeung
Bien Perez

Fuji Xerox, one of the world's largest suppliers of office copiers and printers, expects to ramp up its services business across the mainland, Hong Kong and Macau as the company nears its US$1 billion annual revenue goal in the country.

"We are moving on track with our plan this fiscal year and our mid-range target," said Tadahito Yamamoto, the president of Tokyo-based Fuji Xerox.

The company, a joint venture that is 75 per cent owned by Japanese firm Fujifilm and 25 per cent by US-based Xerox, saw revenue from its China market grow to almost US$800 million in its financial year to March.

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However, Yamamoto said it remained "quite weak in terms of market share" because of demand on the mainland for more low-end printer products.

"But that also means we have lots of room to grow and invest in this market," he said.

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Data from Gartner showed shipments of regular printers and multi-function printers on the mainland were forecast to reach 10.9 million units this year from 10.8 million last year.

Lam Lai-ling, a senior research analyst at Gartner, said Hewlett-Packard was the leader of the printer market on the mainland, with a 37 per cent share last year. It was followed by Canon, Lenovo Group, Epson and Samsung Electronics.

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