New | Spotify targets wider digital advertising in Hong Kong

Spotify, the European online music-streaming service backed by billionaire Li Ka-shing, is opening its doors to more marketers in Hong Kong under a new partnership with Pixels, the city’s largest digital-advertising sales agency.

Sunita Kaur, Spotify’s managing director for Asia, said the company was keen to deliver “engaging and immersive advertising solutions” through this new alliance.

“Pairing audio with visual advertising is not only one of the most powerful forms of marketing online, it’s also a unique new addition to the Hong Kong advertising market,” Kaur said on Thursday.

Since launching its operations in the city in 2013, Spotify has proven to be hugely popular with so-called millennials aged 15 to 34 who are spending more than 100 minutes a day on the service.

The privately-held company, with headquarters in London and Stockholm, announced on Tuesday that it had 60 million active users at the end of last year, with 15 million paying subscribers.

“Spotify’s music library is unrivalled, featuring millions of tracks from local and international artistes. Advertisers have responded with enthusiasm and are already working with us on campaigns to include custom content and branded solutions that aim to harness the potential of Spotify’s audio experiences,” Pixels chief executive Kevin Huang said.