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Alibaba buys US$56 million stake in US online retailer Zulily

Internet giant expands reach with US$56m stake in Zulily as it builds presence in the US market

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Alibaba buys US$56 million stake in US online retailer Zulily
Bloomberg

Alibaba Group has bought a 9 per cent stake in US online retailer Zulily, extending its e-commerce reach.

The group said in a regulatory filing that it had spent US$56.2 million to buy shares in the Seattle-based e-tailer of clothing and household items.

Alibaba has announced at least US$2.4 billion in investments in the past 12 months including a Chinese soccer team, a smartphone maker and a mobile application for hailing taxis.

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The company is trying to diversify while still tapping the more than 557 million Chinese who access the Internet from their smartphones and tablets.

Alibaba operates China's most popular online shopping platform, Taobao, which is estimated to hold more than 90 percent of the country's online market for consumer-to-consumer transactions.

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Taobao has faced criticism that counterfeit goods are sold through the site, and in January Alibaba got into a row with China's top industry policy and regulatory body, which said it had evidence of fake products.

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