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H&M's local currency sales up 10pc in May, exceeding forecast

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H&M sources most of its products in Asia in US dollars, and is expected to see higher costs in the quarter. Photo: K.Y. Cheng
Reuters

The world's second-biggest fashion retailer, Hennes & Mauritz (H&M), on Monday reported a bigger rise than expected in May sales in local currencies.

Local-currency sales at the Swedish budget apparel firm, which has the bulk of its business in Europe, grew 10 per cent in the last month of its fiscal second quarter, beating a forecast 8 per cent in a Reuters poll of analysts.

H&M's single biggest market, Germany, saw overall apparel sales shrink 5 per cent in the month, according to data from German monthly Textilwirtschaft data. H&M did not provide a country to country breakdown.

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H&M's second-quarter sales were 45.9 billion crowns (HK$43.4 billion), up 21 per cent from a year earlier, beating a forecast of 44.7 billion crowns.

The company said crown weakness against most of its sales currencies had a substantial positive effect on reported sales. The fast-expanding firm said that including value-added tax (VAT) sales were up 10 per cent in local currencies and up 20 per cent in crowns.

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Alandsbanken analyst Lars Soderfjall said the figures were a good sign ahead of H&M's full quarterly report on June 25.

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