Celebrity portrait photographer Annie Leibovitz, who boasts a portfolio including the Rolling Stones and John Lennon, is never far from controversy. Photo: AFP Celebrity portrait photographer Annie Leibovitz, who boasts a portfolio including the Rolling Stones and John Lennon, is never far from controversy. Photo: AFP
Celebrity portrait photographer Annie Leibovitz, who boasts a portfolio including the Rolling Stones and John Lennon, is never far from controversy. Photo: AFP
Business /  Companies

UBS is banking on Annie Leibovitz for global brand overhaul

Swiss lender hopes world-renowned photographer can help to make its image more human-centric as it undergoes a strategic transformation

Celine Ge
Celine Ge

Updated: 2:54pm, 20 Jul, 2018

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Celebrity portrait photographer Annie Leibovitz, who boasts a portfolio including the Rolling Stones and John Lennon, is never far from controversy. Photo: AFP Celebrity portrait photographer Annie Leibovitz, who boasts a portfolio including the Rolling Stones and John Lennon, is never far from controversy. Photo: AFP
Celebrity portrait photographer Annie Leibovitz, who boasts a portfolio including the Rolling Stones and John Lennon, is never far from controversy. Photo: AFP
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