Brand consultant Martin Lindstrom speaks at the Asian Leadership Conference in Seoul on Tuesday. Photo: Enoch Yiu

Forget big data, look at small data for better business decisions

Topic |   Asian Leadership Conference

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Brand consultant Martin Lindstrom speaks at the Asian Leadership Conference in Seoul on Tuesday. Photo: Enoch Yiu
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Enoch Yiu

Enoch Yiu

Enoch joined the Post as a business reporter in 1996. Before that, she worked at a Chinese daily newspaper for four years. She is author of two books: 'They Mean Business: 50 exclusive interviews with Hong Kong top executives' and 'Serving with Passion: stories of established catering brands in Hong Kong'.