Javier Zanetti, former captain and now vice chairman of Inter Milan, attends a press conference in Nanjing in eastern China's Jiangsu province as Chinese retail giant Suning bought a majority stake in Inter Milan, marking the latest entry into the European football market by cash-rich Chinese firms. Photo: AP Javier Zanetti, former captain and now vice chairman of Inter Milan, attends a press conference in Nanjing in eastern China's Jiangsu province as Chinese retail giant Suning bought a majority stake in Inter Milan, marking the latest entry into the European football market by cash-rich Chinese firms. Photo: AP
Javier Zanetti, former captain and now vice chairman of Inter Milan, attends a press conference in Nanjing in eastern China's Jiangsu province as Chinese retail giant Suning bought a majority stake in Inter Milan, marking the latest entry into the European football market by cash-rich Chinese firms. Photo: AP

In the top league: What’s behind the rush of Chinese firms into the global sports business?

The prospect of delivering global sports content and merchandise to a booming and hungry domestic market while helping the country’s planned rise to sporting powerhouse is the ultimate goal

Javier Zanetti, former captain and now vice chairman of Inter Milan, attends a press conference in Nanjing in eastern China's Jiangsu province as Chinese retail giant Suning bought a majority stake in Inter Milan, marking the latest entry into the European football market by cash-rich Chinese firms. Photo: AP Javier Zanetti, former captain and now vice chairman of Inter Milan, attends a press conference in Nanjing in eastern China's Jiangsu province as Chinese retail giant Suning bought a majority stake in Inter Milan, marking the latest entry into the European football market by cash-rich Chinese firms. Photo: AP
Javier Zanetti, former captain and now vice chairman of Inter Milan, attends a press conference in Nanjing in eastern China's Jiangsu province as Chinese retail giant Suning bought a majority stake in Inter Milan, marking the latest entry into the European football market by cash-rich Chinese firms. Photo: AP
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