A report by Bain says that with many manufacturing jobs moving to lower-cost Southeast Asia, brands in categories traditionally catering to blue-collar workers in China, such as instant noodles and value beer, are suffering. Photo: K. Y. Cheng, SCMP A report by Bain says that with many manufacturing jobs moving to lower-cost Southeast Asia, brands in categories traditionally catering to blue-collar workers in China, such as instant noodles and value beer, are suffering. Photo: K. Y. Cheng, SCMP
A report by Bain says that with many manufacturing jobs moving to lower-cost Southeast Asia, brands in categories traditionally catering to blue-collar workers in China, such as instant noodles and value beer, are suffering. Photo: K. Y. Cheng, SCMP

The fight is on, for beer and noodles

Favourites for years, especially with low earners – but last year Chinese beer consumption dropped by 3.6pc, and instant noodles fared even worse, slumping 12.5pc

A report by Bain says that with many manufacturing jobs moving to lower-cost Southeast Asia, brands in categories traditionally catering to blue-collar workers in China, such as instant noodles and value beer, are suffering. Photo: K. Y. Cheng, SCMP A report by Bain says that with many manufacturing jobs moving to lower-cost Southeast Asia, brands in categories traditionally catering to blue-collar workers in China, such as instant noodles and value beer, are suffering. Photo: K. Y. Cheng, SCMP
A report by Bain says that with many manufacturing jobs moving to lower-cost Southeast Asia, brands in categories traditionally catering to blue-collar workers in China, such as instant noodles and value beer, are suffering. Photo: K. Y. Cheng, SCMP
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