Wanda Cinemas to buy Mtime movie e-commerce site for US$350m
Two sides will integrate resources and businesses to offer services to film studios and other media companies
Wanda Cinema Line, the Wanda Group offshoot controlled by China’s richest man Wang Jianlin, has agreed to buy Mtime.com, one of China’s top movie e-commerce, news and ticketing portals, in a deal worth US$350 million.
Mtime has the merchandising rights for world-renowned studios such as Disney, Warner Brothers and Universal Pictures.
Wanda Cinema is already China’s biggest movie theatre chain, and the acquisition will further strengthen its grip on the burgeoning domestic industry.
The move is the latest in a series of M&As carried out by Wang’s entertainments vehicle, as its beefs up its presence in both the online and offline distribution of movies.
“The resources owned by Wanda Cinemas and Mtime.com complement each other well,” said John Zeng, the president of Wanda Cinema.
“The online resources and technologies Mtime.com has can help Wanda further activate the potential and power of its ecological movie-going platform,” he said, referring to the firm’s impressive ecosystem for film production and marketing.
Once the deal is completed, Mtime.com will maintain its independent brand and operations, while the pair plan to build a new platform combining offline and online resources to target about 100 million users, it said in a statement to the Shenzhen stock exchange.