Models displaying Cosmo Lady underwear at a show in Admiralty. The company sells bras from 50 yuan and is focused on the mass Chinese market. But it has just announced a 35.6 per cent plunge in interim profit. Photo: Nora Tam
Celia Chen
Opinion

Opinion

Across The Border by Celia Chen

Chinese lingerie makers urged to innovate to survive

Market remains too fragmented with around 3,000 manufactures operating across the country, none of whom hold more than a three per cent share

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Models displaying Cosmo Lady underwear at a show in Admiralty. The company sells bras from 50 yuan and is focused on the mass Chinese market. But it has just announced a 35.6 per cent plunge in interim profit. Photo: Nora Tam
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