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These could be the world’s fanciest duty-free stores

Hong Kong-based DFS Group opens up a new concept store in Changi Airport

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DFS Wine & Spirits Store in Changi Airport. Photo: DFS
CNBC

Airport travellers shuffling between security checks and their boarding gate often grab duty-free perfume or a cut-price bottle of spirits before an international flight.

But that’s far from the reality of some passengers at Singapore’s Changi Airport, who in some cases shell out more than US$100,000 dollars for a bottle of their favourite tipple before hopping onto a flight.

High-end duty-free retailer DFS opened its new concept stores - complete with whiskey, wine, cigar and tobacco rooms, bartenders, complementary tastings and even virtual reality installations – in Changi’s Terminals 2 and 3 with precisely these customers in mind.

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“We drew inspiration from stylish restaurants and bars around the world when we created this space,” Wilcy Wong, DFS’s vice president of store operations in Singapore, told CNBC.

He said there would be no hard sell when it came to the pricey products.

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“These days a lot of the customers are very knowledgeable themselves, so to be able to engage them and teach them something new is important,” Wong said.

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