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Parisian’s opening delivers instant returns for Sands China

Family friendly resort also becomes must-see photo-taking hot spots for many visitors to Macau

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The star of many a thousand picture so far: Visitors take photos in front of the scale replica Eiffel Tower at The Parisian Photo: Reuters
Celine Ge

Sands China, the Macau casino operater controlled by Las Vegas mogul Sheldon Adelson, has posted better-than-expected third quarter results, as its newly opened resort “The Parisian” casino and its signature Eiffel Tower replica became the darling of tourists and recreational gamblers alike.

Adjusted earnings before interest, taxes, depreciation and amortisation, a key gauge on profitability, jumped 15.2 per cent to US$628.4 million from a year earlier, while total net revenue jumped 3.9 per cent to US$1.71 billion for the three month ended September 30.

The figures sparked a number of ratings upgrades by research houses.

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Parisian Macau is the company’s fifth property in Macau and the fourth on the popular Cotai Peninsula area.

There was considerable hype leading up the opening of the family friendly resort, which welcomed the first visitors in early September to its entertainment facilities, all of which are designed to be reminiscent of the French capital’s streets.

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“The Venetian”, another of its properties in the Cotai Strip which is equally targeting mass market paying visitors, rather than just gamblers, also gave a boost to Sands China’s bottom line, as its net revenue climbed 10.5 per cent to US$771.09 million for the third quarter.
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