People grab virtual red envelopes with their mobile phones during an augmented-reality event held by Alibaba ahead of the 11.11 global shopping festival at a shopping mall in Hangzhou. Photo: Reuters

Brace for Singles’ Day as Chinese consumers click and swipe to shop

Alibaba’s 24-hour online shopping extravaganza on Friday is likely to surpass last year’s record of US$14.3 billion of merchandise sold

Topic |   Singles' Day (11.11)

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People grab virtual red envelopes with their mobile phones during an augmented-reality event held by Alibaba ahead of the 11.11 global shopping festival at a shopping mall in Hangzhou. Photo: Reuters
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