People grab virtual red envelopes with their mobile phones during an augmented reality event held by Alibaba ahead of Singles’ Day, at a shopping mall in Hangzhou. Photo: Reuters

Alibaba transforms wealthy shopaholics into an online marketing squad

The e-commerce giant has lured 100,000 well-heeled Chinese to its APASS rewards program. When members aren’t shopping, they’re talking up Alibaba

Topic |   Alibaba

TOP PICKS

People grab virtual red envelopes with their mobile phones during an augmented reality event held by Alibaba ahead of Singles’ Day, at a shopping mall in Hangzhou. Photo: Reuters
READ FULL ARTICLE