Fashion houses’ rooster bling craze needs wake-up call
Luxury retailers’ rush to put red and yellow roosters on everything from bags to underwear amuses and in some cases annoys Chinese shoppers
Gold dragons, blue phoenixes and here come red roosters flying on people’s bags, shoes and underwear.
With the Year of the Rooster less than a month away, the likes of Calvin Klein, Estee Lauder, and Dolce & Gabbana have all raced to roll out special-edition Chinoiserie pieces to cosy up to Chinese shoppers.
Many of the country’s millennials are giving them the cold shoulder, however.
Born and raised in a modernised China, they said all these dragons, phoenixes and chickens are deemed outdated symbols of China back to their grandma’s era, and are already out-of-touch today.
The most recent reactions came after the Chinese elements-peppered annual fanfare of Victoria’s Secret Fashion Show in Paris.