China is Gap’s only key market that saw a net rise in store count in the first three quarters of 2016. Photo: Celine Ge

Finding a Gap in the market; the challenges facing an iconic clothing brand

Despite impressive expansion in China, the famous American clothing retailer is battling to overturn falling sales amid stiff competition

TOP PICKS

China is Gap’s only key market that saw a net rise in store count in the first three quarters of 2016. Photo: Celine Ge
READ FULL ARTICLE