Box office revenue growth in tier 3-5 cities outpaced that in larger cities during the Lunar New Year holiday, according to HSBC. Photo: Bloomberg Box office revenue growth in tier 3-5 cities outpaced that in larger cities during the Lunar New Year holiday, according to HSBC. Photo: Bloomberg
Box office revenue growth in tier 3-5 cities outpaced that in larger cities during the Lunar New Year holiday, according to HSBC. Photo: Bloomberg
Laura He
Opinion

Opinion

Across The Border by Laura He

China’s box office to get back on track thanks to subsidies, more screens in smaller cities

Cinemas rake in a record 3.35 billion yuan during the Lunar New Year holiday, beating market expectations

Box office revenue growth in tier 3-5 cities outpaced that in larger cities during the Lunar New Year holiday, according to HSBC. Photo: Bloomberg Box office revenue growth in tier 3-5 cities outpaced that in larger cities during the Lunar New Year holiday, according to HSBC. Photo: Bloomberg
Box office revenue growth in tier 3-5 cities outpaced that in larger cities during the Lunar New Year holiday, according to HSBC. Photo: Bloomberg
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