Gionee launches newest startphones aimed at building overseas presence
The A1 and A1 Plus, the first smartphones in Gionee’s new A-Series, have been launched at the Mobile World Conference 2017 in Barcelona
Chinese smartphone brands are increasingly seeking business opportunities outside their home market where competitions is less fierce, with the latest example Gionee, which unveiled a new line of its flagship product on Monday tailor-made for overseas customers.
Its newest handsets are its new “A” line of devices – the Gionee A1 and the larger A1 Plus – which both feature selfies functions and top audio quality, as well as longer battery life.
The new product offerings represent a major U-turn from its priority domestic branding strategy which was heavily promoted for their security functions, mainly targeting businesses.
Speaking in Barcelona at the Mobile World Conference 2017, Gionee’s president Lu Weibing said its demand from key markets abroad is relatively small so the new lineup features entertainment features to better cater for different consumer preferences.
Lu added the new phones will be launched first in Indonesia, Nigeria, Indonesia and Egypt, but not in the Chinese mainland.
