Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout
China’s home appliance makers to profit from replacement cycle
Analysts say the appliance sector can keep expanding even in a weak property market, as most new products sold will replace used ones
Topic |
Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout