Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout
China’s home appliance makers to profit from replacement cycle
Analysts say the appliance sector can keep expanding even in a weak property market, as most new products sold will replace used ones
Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout