Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout
Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout
Business /  Companies

China’s home appliance makers to profit from replacement cycle

Analysts say the appliance sector can keep expanding even in a weak property market, as most new products sold will replace used ones

Viola Zhou
Viola Zhou

Updated: 2:55pm, 20 Jul, 2018

Why you can trust SCMP
Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout
Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout
READ FULL ARTICLE