Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout

China’s home appliance makers to profit from replacement cycle

Analysts say the appliance sector can keep expanding even in a weak property market, as most new products sold will replace used ones

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Haier white goods have been popular with rural Chinese consumers, but now the company and its rivals are competing for the hearts and minds of younger, more demanding consumers. Photo: Handout
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