The survey found that 64 per cent are loyal to brands that engage them in multisensory experiences, using new technologies such as virtual reality or augmented reality. Photo: AFP

Managers must make their loyalty programmes more in sync with reality: survey

Companies risk draining profitability if they fail to alter course and allow their management teams to maximise the value of today’s most loyal customers

Topic |   Management

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The survey found that 64 per cent are loyal to brands that engage them in multisensory experiences, using new technologies such as virtual reality or augmented reality. Photo: AFP
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