The effectiveness of a loyalty programme is contingent upon the customer recognising its benefits. Photo: Handout

Getting it right: mixing social and economic rewards in hotel loyalty programmes

Managers should deploy economic benefits as a defensive relational strategy and social rewards as an offensive relational strategy to ensure customers become long-term patrons of their facilities

Topic |   Management

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The effectiveness of a loyalty programme is contingent upon the customer recognising its benefits. Photo: Handout
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