Yum! Brands

Brat packer and actor Rob Lowe is the new pitchman and colonel for Kentucky Fried Chicken

PUBLISHED : Saturday, 22 April, 2017, 1:04am
UPDATED : Saturday, 22 April, 2017, 1:09am

Call it St Elmo’s fried chicken.

Actor Rob Lowe will debut as KFC’s new colonel on Sunday, the chain announced Friday.

The Brat Packer turned “Parks and Recreation” star is the latest to don the white suit, black string tie goatee and black glasses of founder Colonel Harland Sanders, but in a spacesuit.

Lowe won’t be promoting “West Wings,” but KFC’s Zinger chicken sandwich.

“My grandfather was the head of the Ohio chapter of the National Restaurant Association in the 1960s and took me to meet Colonel Harland Sanders when I was a kid,“ Lowe said. ”It was a big deal. I thought this would be a nice homage to both Colonel Sanders and to my grandfather.”

Among the other seven celebrities who’ve portrayed the colonel are “Saturday Night Live” alumni Darrell Hammond, Norm Macdonald, comedian Jim Gaffigan and actors George Hamilton and Billy Zane.

Lowe, 53, previously starred in commercials for DIRECTV.

The spicy Zinger sandwich is 100 per cent white meat breast fillet that’s double hand-breaded and fried and then served with lettuce and the Colonel’s mayonnaise on a toasted sesame seed bun. It debuts Monday at participating US restaurants as an individual sandwich or in a US$5 Fill Up combo meal after a successful 33-year run overseas.

The Louisville-based chain,a subsidiary of Yum! Brands, has more than 20,000 outlets in 125-plus countries and territories such as China and Hong Kong.