Young, free-spending Chinese singletons are turning their backs on married life for the sake of fun lifestyles, and are happily spending their hard-earned cash on luxury items such as Apple Watches, seen here at the Apple Store in Beijing. Photo: Simon Song
Laura He
Opinion

Opinion

Across The Border by Laura He

The rise and rise of China’s modern-day yuppies, and what it means for consumption

Young, free-spending singles are predicted to become a lot more influential on the Chinese economy in coming years, and grow in numbers

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Young, free-spending Chinese singletons are turning their backs on married life for the sake of fun lifestyles, and are happily spending their hard-earned cash on luxury items such as Apple Watches, seen here at the Apple Store in Beijing. Photo: Simon Song
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