Coca-Cola has launched its super-luxurious Swiss sparkling water on Chinese online marketplace Tmall. Called Valser, the water highlighted its source as Switzerland and claimed that it “comes from The Alps, which were formed 200 million years ago”. The price for its 750ml classic bottle is a staggering 64 yuan (US$9.29). Photo: AP

Would you buy Coca-Cola bottled water costing US$9?

The drinks giant’s ‘Valser’ sparkling water has raised more than a few eyebrows, not for its quality, but its branding and price

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Coca-Cola has launched its super-luxurious Swiss sparkling water on Chinese online marketplace Tmall. Called Valser, the water highlighted its source as Switzerland and claimed that it “comes from The Alps, which were formed 200 million years ago”. The price for its 750ml classic bottle is a staggering 64 yuan (US$9.29). Photo: AP
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