Momo hoping to make superstars out of its top live streamers
Social media turned live-streaming app’s ‘Momo Music Plan’ will see 12 individuals fast-tracked to becoming professional singers and performers
Momo, the social media turned live-streaming app, is hoping to turn some of the thousands of amateur singers and dancers who use it, into real world stars, by linking them up with top producers, tailor made songs, training coaches and even help them hold their own concerts.
Broadcasters using the app often stream their performances from their own apartments, and those who like the performances can watch via smartphones and give virtual gifts, which can be changed into real money.
The app has announced it is spending more than 10 million yuan (US$1.47 million) on a programme to help turn quality live performers on its platform into tomorrow’s super stars.
The Nasdaq-listed Momo is joining hands with global music industry titan BMG and three Chinese local music companies to set up an incubator to help turn hopefuls into professionals, using its live-streaming platform.
“Entertainment has shifted from television-centered to smartphone-centered in China. The real-time interaction between broadcasters and followers on live streaming platforms gives Momo the edge in finding talent and creating tomorrow’s stars,” said Jia Wei, vice president of the Beijing-based company.
Under the “Momo Music Plan”, 12 individuals, chosen by more than 10 million Momo users, will be the first to get on the fast track to becoming professional singers and performers.