Cafes are relatively low-risks business that help big brands build awareness, particularly in the digital era. Photo: SCMP

Brand cafes: less about coffee or income, more about the selfie?

From Chanel to Vivienne Westwood, fashion and cosmetic retailers are attempting extending brand experience through cafes

Topic |   Consumers

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Cafes are relatively low-risks business that help big brands build awareness, particularly in the digital era. Photo: SCMP
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