Michael Yates, general manager Hong Kong & Taiwan at Procter & Gamble, says most of the products the company brings into Hong Kong are “premium or super premium”. Photo: Celine Ge

Procter & Gamble refocuses China strategy on ‘premiumisation’... and the US$114 Bluetooth toothbrush

US consumer staples giant says it is making headway in China with a focus on premium brands, after conceding in 2015 it had failed to anticipate the rise of the ‘discerning’ mainland consumer

Topic |   Consumers

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Michael Yates, general manager Hong Kong & Taiwan at Procter & Gamble, says most of the products the company brings into Hong Kong are “premium or super premium”. Photo: Celine Ge
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