‘Mass affluent’ consumers are generally young, tech-savvy, and more prone to free spending than their western counterparts, according to Oliver Wyman. Photo: AP

China’s 34m ‘mass affluent’ consumers to drive 75 pc of national consumption by 2020

Around 34 million ‘mass affluent’ consumers, who’ve earned their wealth in the new economy, will drive the majority of China’s spending in the near future, global consultancy says

Topic |   Consumers

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‘Mass affluent’ consumers are generally young, tech-savvy, and more prone to free spending than their western counterparts, according to Oliver Wyman. Photo: AP
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