An aerial view of the historic Shanghai Bund waterfront in 2004. The Shanghai Time-Honoured Brand Association is attempting to rekindle interest in some of the city’s best-known older brands. More than 220 local firms which have owned an indigenous brand for at least half a century have joined. Photo: EPA
Daniel Ren
Opinion

Opinion

Across The Border by Daniel Ren

Historic Shanghai brands club together to give their indigenous products a modern twist

Shanghai Time-Honoured Brand Association has ambitions of rejuvenating some of the city’s most-cherished business names

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An aerial view of the historic Shanghai Bund waterfront in 2004. The Shanghai Time-Honoured Brand Association is attempting to rekindle interest in some of the city’s best-known older brands. More than 220 local firms which have owned an indigenous brand for at least half a century have joined. Photo: EPA
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