Amid its haste to get big, Xiaomi’s leaders failed to clearly identify the markets they intended to target and instead pushed out a series of inferior products that undermined its hard-earned brand value.Photo: Handout

Xiaomi needs to think out of the box to keep growth on even keel

Technology firm needs to have a clear, well-planned strategy in place to sustain long-term growth

Topic |   Management

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Amid its haste to get big, Xiaomi’s leaders failed to clearly identify the markets they intended to target and instead pushed out a series of inferior products that undermined its hard-earned brand value.Photo: Handout
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