Enterprising Hong Kong Brand Awards

CLP Power wins 2017 Hong Kong Best of the Best Brand Award

The award was organised by the South China Morning Post for the fourth year

PUBLISHED : Friday, 07 July, 2017, 10:30pm
UPDATED : Monday, 10 July, 2017, 1:00pm

CLP Power and Octopus Cards were among the household names that won at the Enterprising Hong Kong Brand Awards 2017 on Friday, which aimed to recognise sales and marketing excellence in home-grown enterprises.

The award was organised by the South China Morning Post for the fourth year.

CLP Power, the sole electricity supplier in Kowloon, Lantau Island and New Territories since 1901, was awarded the Best of the Best Brand award.

Scooping the Best Hong Kong Apps Brand award was Octopus Cards, the operator of one of the world’s most-used contactless rechargeable smart-card payment systems. Launched in Hong Kong in 1997 as a solution to fare dodging on public transport, ­Octopus has grown into a ubiquitous payment method for utilities, convenience stores and was the pioneer before ApplePay and ­AliPay.

Shortlisted finalists included brands from the city’s old and new enterprises in retail, travel and hospitality, applications, health and lifestyle, financial services, and professional services.

German Pool and 3 Hong Kong won awards for Best Hong Kong Retail Brand in the privately held category and publicly listed category respectively.

Young brand HOHOLIFE, established in 2013, took a prize too, highlighting a number of rising stars in the city. HOHOLIFE is a store which offers lifestyle products to the “active ageing population”.

Listed firms Tsui Wah Restaurant, AIA Hong Kong and privately held groups such as Lan Kwai Fong Group, Sun Life Financial and Hong Kong Airlines received the Best Hong Kong Brand awards in their respective categories.

Raymond Ho, chairman of The Hong Kong Advertisers Association, showcased a number of commercial videos from Taiwan, Japan, India and Hong Kong.

“Apart from being emotional and sensational, television commercials can also be hilarious, delirious and show corporate values,” he said at the event.